Nota de EU89.7
¡Calvin Klein rompe estereotipos! Selecciona modelo trans y plus para nueva publicidad

La famosa marca ha sorprendido con su nueva publicidad la cual ha sido aplaudida por millones de personas.

Jari Jones es la nueva cara de Calvin Klein. La finalidad de la prestigiosa marca es celebrar el mes del orgullo LGBTI con la diversidad de raza, orientación sexual, de género y talla.

Tras el lanzamiento de la campaña, Jari Jones compartió una serie de imágenes en donde se le mira feliz abriendo una botella de champaña con el enorme cartel de la marca detrás en donde su persona es la protagonista.

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There are moments that I heard about, that help you forget when the world told you “Never” !!! . . There are these moments I heard about about that help you heal when the society has tried to beat you down , over and over again. . . There are these very real moments that I heard about that help you feel affirmed even when you don’t see yourself. . . I’ve been searching my whole life for those moments, I got tired of looking for those moments. . . So I decided to create them. Not for me but for the next dreamer, outcast, queer, trans, disabled, fat, beautiful black, piece of starlight waiting for their moment to shine. . . It has been such an honor and pleasure to sit in my most authentic self and present imagery of a body that far to often has been demonized, harassed , made to feel ugly and unworthy and even killed. . . I present this image ,myself and all that my body stands for to my community and chosen family, in hope that they see themselves more clearly than ever and further realize that they are worthy of celebration , of compassion , of love and gratitude. . . – Thank you to @ryanmcginleystudios and the @calvinklein family for a collaboration that will hopefully be a symbol of hope and love during these moments. BLACK TRANS LIVES MATTER!! . . . . #calvinklein #blacklivesmatter #blacktranslivesmatter #transisbeautiful #queer #celebratemysize #actress #honormycurves #pride🌈 #bodydiversity #soho #effyourbeautystandards #curvygirl #curvemodel #influencer #billboard #plussize #plusmodel #influencer #plussizemodel #bodypositive #swimwear #campaign #newyork #melanin #model #ad #sponsored

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Con su publicación, la modelo de la campaña agradeció la oportunidad y espera que se convierta en un símbolo “de esperanza y amor durante este momento” en el que los movimientos antirracistas en Estados Unidos tomaron fuerza y muchos no dejan por fuera a la comunidad trans afroamericana con el lema “Black Trans Lives Matter“.

Habla del odio

La apuesta de Calvin Klein también tuvo críticas, a lo que Jeri dedicó un mensaje en su Instagram: “Viene con el territorio, supongo. Se trata de mostrarle al mundo que los negros, los trans, los gordos pueden ser celebrados, amados y empoderados públicamente”, escribió al lado de una imagen con algunos de los mensajes de odio que ha recibido, pero que no borran la importancia de su trabajo ni las palabras de apoyo que también le han enviado y le recuerdan que “valemos la pena”.

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REVEALING THE UGLY : Learning today that though this ride will be such a blessing from the universe , god and the ancestors , there are things and people, miserable behind computer and phones screens that will try to suck out every ounce of joy I have left in my body. It comes with the territory I guess. It comes with showing the world that Black folks, that Trans folks , that Fat folks can be celebrated and loved and empowered publicly. I’m practicing self love everyday , I’m practicing boundaries everyday , I’m practicing balance everyday to armor myself for this fight but I know it’s gonna be a tough road ahead but like my queer trans ancestors belived, the people and the community and the youth I’m doing all this for ….are worth the mental ass kicking!!!!! Today I pull from the strength of @alokvmenon @huntythelion @tessholliday @luhshawnay @andrejworldwide @watchshayslay @ihartericka @aaron___philip @fatfemme and all of those who hold my heart strings , that have gone through mental and maybe sometimes physical ass kickings, but stayed resilient , so that I could reach this point today. Thank you for your words that are holding me today. Thank you for your words that are wiping the blood off my lip today. Thank you for your words that are allowing me to smile through the punches. Thank you for your words that remind me that we are worth it. . . #translivesmatter #blacklivesmatter . . #transgender #trans #blacklivesmatter #diversity #marginalized #thisisamerica #freedom #blacklivesmatter #bodydiversity #effyourbeautystandards #curvemodel #influencer #visiblyplussize #plussize #plusmodel ##plussizemodel #bodypositive #transmodel #revolution #liberation #newyork #editorialphotography #editorial #photography

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Además de Jones, la marca incluyó a otros ocho modelos “queer” en la campaña que promueve con el #PROUDINMYCALVINS, entre los que están la estrella brasileña Pabllo Vittar, la youtuber Chella Man, la artista pop Gia Woods y el actor de “13 Reasons Why” Tommy Dorfman.

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